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Bears and Bulls: the Psychology of the Stock Market

If you want to invest profitably, it is necessary to understand the psychology of the market - the emotions like fear, greed, panic and herd instinct that underpin its wild fluctuations. Rather than concentrate on purely financial ratios, psychologist and author David Cohen argues that the market is really driven, not by rational considerations, but by deep-seated psychological factors.

The psychology of the market is brought to life in this book by interviews with many of the leading investors and fund managers, examining their real motives; it is aimed at anyone who has ever invested in the stockmarket or is thinking of doing so. Chapters include: "The Psychology of Risk and Risk Takers" and "Inside the Markets: The World of Brokers".