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Riding the Waves of Culture

Understanding Cultural Diversity in Business

Riding the Waves of Culture
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US$ 13.75 (+ tax)
Explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage.
Nicholas Brealey Publishing; September 1997
276 pages; ISBN 9781857884166
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