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Within firms both large and small, thoughts on strategy have undergone
profound changes in the 1990s. The way decision-makers come to understand why
some firms compete successfully and others fail, and the role managers play in each firm's fate, is very different to the 1980s. This text offers an
introduction to the approaches which have made the greatest contribution to the new directions in strategic thinking.
It provides managers with a foundation for tackling challenges as diverse as: seizing opportunities presented by competition policy; building and deploying the firm's knowledge base; developing the competitive advantages of the brand; creating information technology resources and extracting the maximum advantage from them; recognizing and exploiting leadership for change; and identifying and integrating the financial dimension of strategic thinking.
Allen & Unwin; February 2000
201 pages; ISBN 9781741155679
Read online, or download in secure PDF format
201 pages; ISBN 9781741155679
Read online, or download in secure PDF format
