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Internal Marketing

Your Company's Next Stage of Growth

Internal Marketing by William Winston
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US$ 140.00

In today's business world, competence is no longer enough in an employee-competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness- and therefore business- by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

Taylor and Francis; October 2012
164 pages; ISBN 9781136459399
Read online, or download in secure EPUB or secure PDF format
Title: Internal Marketing
Author: William Winston; Dennis J Cahill
 
Buy, download and read Internal Marketing (eBook) by William Winston; Dennis J Cahill today!