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Making Innovation Work

How to Manage It, Measure It, and Profit from It, Updated Edition

Making Innovation Work by Tony Davila
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US$ 39.99

Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.

 

Pearson Education; October 2012
400 pages; ISBN 9780133093353
Read online, or download in secure EPUB or secure PDF format
Title: Making Innovation Work
Author: Tony Davila; Marc Epstein; Robert Shelton
 
Buy, download and read Making Innovation Work (eBook) by Tony Davila; Marc Epstein; Robert Shelton today!
ISBNs
9780133092585
9780133093346
9780133093353