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Customer Capitalism
Increasing Returns in New Market Spaces
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The business model of customer capitalism offered in this text aims to activate six positive reinforcing loops, resulting in customer "lock-on", which is where a company becomes a customer's sole or dominant provider on an ongoing basis.
Nicholas Brealey Publishing; January 1999
313 pages; ISBN 9781857882414
Read online, or download in secure PDF format
313 pages; ISBN 9781857882414
Read online, or download in secure PDF format
