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30 Minutes ... To Get Your Own Way

30 Minutes ... To Get Your Own Way
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Do you know how to get your own way? Can you make people say 'yes' rather than 'no'? In this succinct and practical guide to the art of persuasive communication, Patrick Forsyth will teach anyone in business the vital skill of influencing others - in just half an hour.

30 Minutes to Get Your Own Way discusses how decisions are made, advises on how to influence the decision-making process and provides practical tips and techniques for achieving the most effective mode of communication, including: getting off to a good start; making a case understandable, attractive and credible; handling objections; gaining commitment.

Kogan Page; Read online
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