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A Practical Guide to the Basics
It is unusually helpful in recognizing the existence - and importance - of the other areas on which PR work impinges, such as marketing, advertising and market research, and making the relevant connections to enable practitioners to work competently within all fields as necessary.
The Five Most Important Questions You Will Ever Ask About Your Organization 2008 US$ 14.95 144 pages
Business Adventures 2014 US$ 14.99 400 pages