A Practical Guide to the Basics
It is unusually helpful in recognizing the existence - and importance - of the other areas on which PR work impinges, such as marketing, advertising and market research, and making the relevant connections to enable practitioners to work competently within all fields as necessary.
Title: Public Relations
Author: Philip Henslowe
The Smartest Guys in the Room 2013 US$ 13.99 480 pages
Grow by Focusing on What Matters 2011 US$ 19.95 233 pages