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Public Relations

A Practical Guide to the Basics

Public Relations
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The ideal guide both for newcomers to the public relations industry and working professionals who want a handy reference work, this easy-to-follow introduction to the basic principles of PR will also help small and developing businesses and a variety of voluntary and other organizations needing advice. The ideal guide both for newcomers to the public relations industry and working professionals who want a handy reference work, this easy-to-follow introduction to the basic principles of PR will also help small and developing businesses and a variety of voluntary and other organizations needing advice. The book provides a survey of the main areas of work involved, including: ethics and the law; working with publishers; making videos, exhibitions, conferences and events; sponsorship; crisis management; new developments in technology.

It is unusually helpful in recognizing the existence - and importance - of the other areas on which PR work impinges, such as marketing, advertising and market research, and making the relevant connections to enable practitioners to work competently within all fields as necessary.

Kogan Page; Read online