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A Practical Guide to the Basics
It is unusually helpful in recognizing the existence - and importance - of the other areas on which PR work impinges, such as marketing, advertising and market research, and making the relevant connections to enable practitioners to work competently within all fields as necessary.
The Power of Full Engagement 2003 US$ 11.65 288 pages
Economics for the IB Diploma 2011 US$ 38.00 746 pages