A Practical Guide to the Basics
It is unusually helpful in recognizing the existence - and importance - of the other areas on which PR work impinges, such as marketing, advertising and market research, and making the relevant connections to enable practitioners to work competently within all fields as necessary.
Title: Public Relations
Author: Philip Henslowe
Research Methods for Business 2014 US$ 45.07 450 pages
Nine Minutes on Monday: The Quick and Easy Way to Go From Manager to Leader 2012 US$ 21.32 240 pages