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Marketing & Finance
Working the Interface
Marketing & Finance uses a shareholder value model to make sense of the multiple ratios and relationships that comprise a firm's financial position. The model is then used in a variety of innovative ways to explore the financial implications of marketing decisions, and the financial constraints on those decisions. The text spans:
Marketing & Finance is ideal for senior undergraduate programmes in marketing, and MBA programmes with an emphasis on integrative approaches to teaching. It is also the ideal reference for senior marketing and financial managers, providing them with a common framework for their strategic planning.
343 pages; ISBN 9781741155631
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