The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader ...
Qualitative Research Methods for Media Studies
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
248 pages; ISBN 9781136200878
, or download in or
More Social Science
- Academic > Journalism and Media > Communication. Mass media > Communication
- Academic > Journalism and Media > Communication. Mass media > Mass media; Research; Methodology
- Academic > Languages and Linguistics > Philology. Linguistics > Communication. Mass media
- Current Events > Mass Media
- Social Science > Sociology