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Qualitative Research Methods for Media Studies

Qualitative Research Methods for Media Studies
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US$ 49.95

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Taylor and Francis; November 2012
248 pages; ISBN 9781136200878
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