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The Photographer's MBA

Everything You Need to Know for Your Photography Business

The Photographer's MBA by Sal Cincotta
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US$ 23.99
If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:
  • Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
  • Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
  • Understand branding’s elements and how to define your own brand so that you stand out from the crowd
  • Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
  • Tackle costs, pricing, and contracts (including copyright and model releases)
At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.
Pearson Education; November 2012
192 pages; ISBN 9780133132700
Read online, or download in secure EPUB or secure PDF format
Title: The Photographer's MBA
Author: Sal Cincotta
 
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ISBNs
9780133132694
9780133132700
9780321888921