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Grassroots-Campaigning ist ein neues Instrument für Politik, Wirtschaft und Organisationen, um Wähler, Kunden und Mitglieder auf andere Weise zu mobilisieren und zu binden. In diesem Buch werden alle Facetten des Grassroots-Campaigning dargestellt: Grundkonzepte und Stand der Forschung, die einzelnen Anwendungsbereiche und Instrumente, die Voraussetzungen und Probleme.
Subject categories
- Academic > Public Affairs > Public Affairs > United States
- Academic > Public Affairs > Public Affairs > United States > State government
- Academic > Public Affairs > Political institutions and public administration > General. Comparative government > Political rights. Political participation
- Academic > Political Science > Political institutions and public administration (United States) > Capital. Public buildings. Government property. Government purchasing > State government
- Language Arts & Disciplines > Communication
ISBNs
3531188763
9783531162621
9783531188768