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Strategic Planning for Public Relations, Fourth Edition
This innovative and popular text provides a clear pathway to understanding and developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
560 pages; ISBN 9781136172472
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