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International Business Case Studies For the Multicultural Marketplace

International Business Case Studies For the Multicultural Marketplace by Robert T. Moran
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US$ 90.95
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.

With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.
Taylor and Francis; January 2013
416 pages; ISBN 9781136012655
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Title: International Business Case Studies For the Multicultural Marketplace
Author: Robert T. Moran; David O. Braaten Ph.D.; D.B.A. Walsh
 
Buy, download and read International Business Case Studies For the Multicultural Marketplace (eBook) by Robert T. Moran; David O. Braaten Ph.D.; D.B.A. Walsh today!
ISBNs
1136012664
9780884151937
9781136012655
9781136012662