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Where the Suckers Moon

The Life and Death of an Advertising Campaign

Where the Suckers Moon by Randall Rothenberg
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Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).
Knopf Doubleday Publishing Group; February 2013
496 pages; ISBN 9780307833549
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Title: Where the Suckers Moon
Author: Randall Rothenberg