Why Banking Is No Longer Somewhere You Go But Something You Do
The first edition of BANK 2.0#1 on Amazon'sbestseller list for banking and finance in the US, UK, Germany,France, and Japan for over 18 monthstook the financial worldby storm and became synonymous with disruptive customer behaviour,technology shift, and new banking models.
In BANK 3.0, Brett King brings the story up to date withthe latest trends redefining financial services andpaymentsfrom the global scramble for dominance of themobile wallet and the expectations created by tabletcomputing to the operationalising of the cloud, theexplosion of social media, and the rise of thede-banked consumer, who doesn't need a bank at all.
BANK 3.0 shows that the gap between customers andfinancial services players is rapidly widening, leaving massiveopportunities for new, non-bank competitors to totally disrupt theindustry.
"On the Web and on Mobile, the customer isn't kinghe'sdictator. Highly impatient, skeptical, cynical. Brett Kingunderstands deeply what drives this new hard-nosed customer.Banking professionals would do well to heed his advice."
Gerry McGovern, author of Killer Web Content
400 pages; ISBN 9781118589649
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Title: Bank 3.0
Author: Brett King
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