The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry ...
Why Banking Is No Longer Somewhere You Go But Something You Do
The first edition of BANK 2.0#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 monthstook the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.
In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and paymentsfrom the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all.
BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
"On the Web and on Mobile, the customer isn't kinghe's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice."
Gerry McGovern, author of Killer Web Content
400 pages; ISBN 9781118589649
, or download in or
The Five Most Important Questions You Will Ever Ask About Your Organization 2008 US$ 14.95 144 pages
Business Adventures 2014 US$ 14.99 400 pages