Land Your Dream Career
Eleven Steps to Take in College
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About the author
Tori Randolph Terhune is a 2009 graduate of California State University, Fresno, with a B.A. in mass communication and journalism. By the time she walked across the stage to get her diploma, she had three years of experience in her field and an entry-level job in her desired industry. She was recognized as the Outstanding Public Relations Student by her department and as Rookie of the Year by the Public Relations Society of America’s Central California Chapter.
Betsy A. Hays is professor of public relations in the Department of Mass Communication and Journalism at California State University, Fresno, where she also runs the internship and scholarship programs for the department.
Contrary to what students, and society, are conditioned to think, obtaining a college degree does not automatically result in a job, let alone a dream career. In the last year, alone, half of college graduates are either jobless or underemployed in positions that don’t fully use their skills and knowledge. Authors Tori Randolph Terhune, a gainfully-employed young college graduate herself, and Betsy A. Hays, a college professor, show readers what they can do in college to successfully pave the way for future employment in Land Your Dream Career. The authors provide eleven easy-to-follow strategies for effectively using time on campus to start building a career.
Terhune and Hays leads students through content designed to help students set themselves up for success, without focusing on grades or papers. The 11 steps include tips about how students can become experts in their fields, build their brand, get involved in and outside the classroom, allow for wiggle room, network, follow the 75/25 rule (75% thinking, 25% doing) and use new media, such as social networking and blogging, to launch their career. Any student looking for that connection from college to getting to their dream career needs to read Land Your Dream Career. Terhune and Hays make it known that landing a good job is not impossible!
Rowman & Littlefield Publishers
; March 2013
190 pages; ISBN 9781442219489Read online
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Title: Land Your Dream Career
Author: Tori Randolph Terhune; Betsy A. Hays
1. Start Now
2. Design, Build, and Protect Your Brand
3. Immerse Yourself – Inside and Outside the Classroom
4. Employ the Magic of 75/25
5. Master Every Conversation
6. Innovate to Stand Out
7. Allow for Wiggle Room and Celebration
8. Network, Network, Network.
9. Use New Media Tools
10. Become an Expert
11. Put it All Together
In the press
From the cover blurb and the introduction, this book’s message is clear: a college degree does not guarantee a job after graduation. What makes this title stand apart from others on the same topic is Terhune, a recent college graduate, who writes from her experience and whose budding career underscores the usefulness of her advice. Hays (public relations, California State Univ., Fresno), a student mentor with years of experience, adds a professional viewpoint. Although the book includes basic advice on selecting an institution, program, and major as well as references to coursework and professors, most of the content revolves around activity a student engages in outside of the classroom (personal branding, networking, mastering the elevator pitch). The chapter on career-conscious (and reputation-conscious) use of social media should be required reading for every college student. VERDICT The authors present valuable insight and practical advice in an easy-to-follow format. This title will appeal to the go-getter heading off to college as well as those closer to graduation.