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Emarketing Excellence

Planning and Optimizing your Digital Marketing

Emarketing Excellence
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US$ 58.95

This new edition provides a practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This fully updated text keeps students and marketers alike updated with the changes in this dynamic and exciting field and helps you create effective and up-to-date customer-centric e-marketing plans

Taylor and Francis; March 2013
640 pages; ISBN 9781136181450
Read online, or download in EPUB or secure PDF format