The Leading eBooks Store Online 3,693,353 members ⚫ 1,195,028 ebooks

New to

Learn more

Mobile Influence

The New Power of the Consumer

Mobile Influence by Chuck Martin
Add to cart
US$ 7.99
(If any tax is payable it will be calculated and shown at checkout.)
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.
St. Martin's Press; June 2013
256 pages; ISBN 9781137356246
Read online, or download in secure EPUB
Title: Mobile Influence
Author: Chuck Martin
  • News
The On-Off Switches Of The Internet Of Things - MediaPost Communications
Sun, 17 Jan 2016 08:20:58 -0800
The On-Off Switches Of The Internet Of ThingsMediaPost CommunicationsAs simple as it sounds, much of the activity within The ...