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Data Mining Cookbook
Modeling Data for Marketing, Risk, and Customer Relationship Management
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Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions
In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
John Wiley & Sons, Inc.; June 2001
399 pages; ISBN 9780471437512
Read online, or download in secure PDF format
399 pages; ISBN 9780471437512
Read online, or download in secure PDF format
Subject categories
- Academic > Computer Science > Computer science
- Academic > Computer Science > Electronic data processing
- Academic > Computer Science > Computers - special aspects
- Academic > Computer Science > System design; Periodicals
- Academic > Computer Science > Database management
- Academic > Computer Science > Data mining
- Computers > Database Management > Data Mining
- Computers > Data Processing
- Business > Marketing
ISBNs
9781118081754
9780471437512
9780471385646
0471437514