The ebay Phenomenon
Business Secrets Behind the World's Hottest Internet Company
"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"
—David Siegel, author, Futurize Your Enterprise
"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."
—Eric Nee, Senior Writer, Fortune
225 pages; ISBN 9780471436799
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Title: The ebay Phenomenon
Author: David Bunnell; Richard A. Luecke
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