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Smart Things to Know About Partnerships

Smart Things to Know About Partnerships
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US$ 24.95
A comprehensive guide to getting the most from strategic alliances

This new volume in the series guides readers through the benefits and pitfalls of corporate alliances. From choosing a partner to matching cultures, goals, aspirations, and resources; from dealing with conflict to building competitive advantage in order to access new markets, technologies, and knowledge, this is a unique guide to the power of collaboration.

The Smart Things series has established a reputation as a first-choice for hassled executives who want to stay in touch with the latest thinking. Each book delivers a sharp introduction to the basics as well as sharing experience and tips from the gurus on the frontiers of the field. Its innovative "build-your-own-book" format and design create an unforgettable learning experience.

John Wiley & Sons, Ltd.; December 2001
238 pages; ISBN 9781841125602
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