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Crossing the Chasm

Marketing and Selling Technology Project

Crossing the Chasm by Geoffrey A. Moore
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

HarperCollins; March 2009
ISBN 9780061795862
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Title: Crossing the Chasm
Author: Geoffrey A. Moore
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