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Crossing the Chasm
Marketing and Selling High-tech Products to Mainstream Customers
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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ISBNs
0061795860
9780060087180
9780060189877
9780060517120
9780060771478
9780061795862