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Fast track route to getting the most from partnerships
Covers the key areas of partnering, from understanding the different reasons for partnerships and alliances to initiating and succeeding with partnering
Examples and lessons from some of the world's most successful businesses, including Canon, Sony, Procter & Gamble, Manco, Henkel, Wal*Mart and Dell, and ideas from the smartest thinkers, including Gary Hamel, Yves Doz, Jordan Lewis, Doug McGregor, Abraham Maslow, Stephen Dent, and Sam Walton
Includes a glossary of key concepts and a comprehensive resources guide
