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Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff
Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim
Includes a glossary of key concepts and a comprehensive resources guide
114 pages; ISBN 9781841123806
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- Academic > Economics > Industries. Land use. Labor > Labor. Work. Working class > Trade unions. Labor unions.
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Work groups. Team work in industry.
- Self-Help > Creativity
- Business > Management
- Business > Leadership