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Innovation 01.04

Creativity by Michel Syrett
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Fast track route to fostering and exploiting a creative dynamic in any organisation

Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff

Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim

Includes a glossary of key concepts and a comprehensive resources guide

Wiley; February 2002
114 pages; ISBN 9781841123806
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Title: Creativity
Author: Michel Syrett; Jean Lammiman