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Taking Ideas to Market
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Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery
Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide
John Wiley & Sons, Ltd.; March 2002
108 pages; ISBN 9781841123851
Read online, or download in secure PDF format
108 pages; ISBN 9781841123851
Read online, or download in secure PDF format
Subject categories
- Academic > Economics > Industries. Land use. Labor > Large industry. Factory system. Big business > Industrial policy
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Technological innovations. Automation
- Academic > Economics > Industries. Land use. Labor > Industry
- Business > Management
- Business > Leadership
- Business > Advertising & Promotion
- Business > Economic Development
- Business > Development
ISBNs
9781841123851
9781841123141
1841123854