The Fall of Advertising and the Rise of PR
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers - all the while demonstrating
Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
306 pages; ISBN 9780060516581
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Title: The Fall of Advertising and the Rise of PR
Author: Al Ries; Laura Ries