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This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).
Subject categories
- Academic > Business and Commerce > Business > Retail trade
- Academic > Business and Commerce > Business > Shopping centers. Shopping malls
- Academic > Economics > Commerce
- Business > Management
- Business > Industries
- Business > Small Business
- Business > Sales & Selling
- Business > Advertising & Promotion
- Business > Retailing
ISBNs
0471233587
9780471212645
9780471233589