Planned Giving for Small Nonprofits
Planned Giving for Small Nonprofits shows directors and boards of small charities precisely how to promote planned giving within the framework of their available resources, step by step. Written by two of the most recognizable names in planned giving, this easy-to-follow guide demonstrates how organizations with understaffed development programs can manage the careful analysis, commitment, and employee and volunteer support necessary to execute a successful planned giving campaign. Jordan and Quynn include plenty of examples and case studies from nonprofits in all sectorseducational and religious institutions, healthcare organizations, and cultural associationsillustrating how to develop, implement, and manage a program.
Concentrating on seven central aspects of managing a planned giving programBackground Issues, Getting Started, Planned Gifts, Gifts of Assets Other Than Cash, Working with Donors, Marketing, and Planned Giving and Taxesthe book provides in-depth coverage of a variety of key subtopics, including:
- Mobilization of the nonprofit organizations leadership, boards, and volunteers
- Establishment of endowed funds and current-use awards
- Gifts of securities and real estate
- Life income gifts
- Solicitation strategies
Nonprofit managers of educational institutions, healthcare organizations, arts groups, and community service associations will find Planned Giving for Small Nonprofits to be an indispensable resource. Adding planned giving as a component of a development program demonstrates to donors that a nonprofit organization is maturing and making a commitment to its future. Jordan and Quynn show how your organization can make that commitment.
351 pages; ISBN 9780471421115
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Title: Planned Giving for Small Nonprofits
Author: Ronald R. Jordan; Katelyn L. Quynn
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