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Visual Data Mining
Techniques and Tools for Data Visualization and Mining
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Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.- Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free
- Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making
- Shows how to solve numerous business problems by applying various tools and techniques
- Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining
Subject categories
- Academic > Mathematics > General > Mathematics
- Academic > Computer Science > Computer science
- Academic > Computer Science > Electronic data processing
- Academic > Computer Science > Computers - special aspects
- Academic > Computer Science > System design; Periodicals
- Academic > Computer Science > Database management
- Academic > Computer Science > Data mining
- Academic > Mathematics > Instruments and machines
- Academic > Mathematics > Geometry. Trigonometry.Topology
- Computers > Database Management > Data Mining
- Computers > Management Information Systems
- Computers > Artificial Intelligence
- Business > Marketing
ISBNs
0471271381
9780471149996
9780471271383