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Kotler On Marketing

How To Create, Win, and Dominate Markets

Kotler On Marketing by Philip Kotler
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US$ 19.99
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Christopher Lovelock author of Product Plus and Services Marketing A treasure trove of practical insights into modern marketing -- like taking a master class from the world's leading marketing professor.
Free Press; September 1999
ISBN 9780684844985
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Title: Kotler On Marketing
Author: Philip Kotler
 
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ISBNs
0684844982
9780684844985
9780684850337