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Digital Product Management

Design websites and mobile apps that exceed expectations

Digital Product Management
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US$ 27.99

Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies.

 

App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful?

 

That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction

Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.
Pearson Education; November 2013
208 pages; ISBN 9780133509892
Read online, or download in secure EPUB or secure PDF format
ISBNs
9780133509892
9780133509939
9780321947970