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Corporate Diplomacy
The Strategy for a Volatile, Fragmented Business Environment
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Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
John Wiley & Sons, Ltd.; July 2003
322 pages; ISBN 9780470858004
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322 pages; ISBN 9780470858004
Read online, or download in secure PDF format
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9780470858004
9780470848906
9780470339213
0470858001