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Testing, Testing 1, 2, 3
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Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail.Read a Charity Channel review:
John Wiley & Sons, Inc.; August 2003
274 pages; ISBN 9780787971410
Read online, or download in secure PDF format
274 pages; ISBN 9780787971410
Read online, or download in secure PDF format
Subject categories
- Academic > Sociology > Social pathology. Social and public welfare. Criminology > Protection, assistance and relief > Poor in cities. Slums
- Academic > Sociology > Social pathology. Social and public welfare. Criminology > Social service. Social work. Charity organization and practice
- Business > Marketing
- Business > Nonprofit Organizations & Charities
ISBNs
9780787971410
9780787967123
0787971413