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Handbook of Service Marketing Research

Handbook of Service Marketing Research by R. T. Rust
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US$ 60.00
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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.
Edward Elgar Publishing; April 2014
628 pages; ISBN 9780857938855
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Title: Handbook of Service Marketing Research
Author: R. T. Rust; M. H. Huang