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Call of the Mall

The Author of Why We Buy on the Geography of Shopping

Call of the Mall by Paco Underhill
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US$ 11.99
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John B. Menzer Executive Vice President and President/CEO, International Division, Wal-Mart Stores, Inc. A most amusing and unique view of the mall culture. A fascinating look at its customers, retailers, and mall developers. Once again, Paco Underhill has broken new ground with his thought provoking insights. Well done.
Simon & Schuster; February 2004
ISBN 9780743258296
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Title: Call of the Mall
Author: Paco Underhill
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