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Selling Services

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Selling Services by Patrick Forsyth
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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Wiley; October 2003
122 pages; ISBN 9781841125022
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Title: Selling Services
Author: Patrick Forsyth
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