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Managing Reputational Risk
Curbing Threats, Leveraging Opportunities
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Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge strategy development, effective risk management, corporate responsibility, comprehensive assurance and transparent communications.- Illustrates, through numerous examples of good - and not so good - business practice, the importance of respecting and nurturing reputation as a critical intangible asset.
- Demonstrates how mastery of reputation risks can enable an organisation to be seen as responsible and responsive, as well as equipping it to meet the challenges that lie ahead.
John Wiley & Sons, Ltd.; March 2004
341 pages; ISBN 9780470869482
Read online, or download in secure PDF format
341 pages; ISBN 9780470869482
Read online, or download in secure PDF format
Subject categories
- Academic > Economics > Industries. Land use. Labor > Labor. Work. Working class > Labor market. Labor supply. Labor demand
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Public relations. Industrial publicity
- Business > Management
- Business > Investments & Securities
- Business > Insurance
- Business > Public Relations
ISBNs
9780471499510
9780470869482
9780470358344
0470869488