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Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. Patrick Forsyth draws on his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of how to use market research intelligently to identify new opportunities and market niches. The book also features a chapter evaluating the importance of electronic publishing.
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ISBNs
9781134746668
9781134746651
9780415151337
9780203134863
0203134869