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The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
Routledge; October 1990
224 pages; ISBN 9780203134313
Read online, or download in secure PDF format or MobiPocket
224 pages; ISBN 9780203134313
Read online, or download in secure PDF format or MobiPocket
Subject categories
- Academic > Journalism and Media > Communication. Mass media > Communication
- Academic > Languages and Linguistics > Philology. Linguistics > Communication. Mass media
- Media > Media, Communication and Cultural Studies
- Literary Criticism > Semiotics & Literary Theory
- Language Arts & Disciplines > Communication
ISBNs
9781134947072
9781134947065
9780415046725
9780203134313
0203134311