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Marketing, Morality and the Natural Environment
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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Taylor and Francis; January 2002
225 pages; ISBN 9781134612758
Read online, or download in secure PDF format
225 pages; ISBN 9781134612758
Read online, or download in secure PDF format
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0203187822
9780203187821
9780415213820
9781134612741
9781134612758