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The Magazines Handbook

The Magazines Handbook by Jenny McKay
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US$ 41.95
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The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher.
Taylor and Francis; January 2002
289 pages; ISBN 9781134698851
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Title: The Magazines Handbook
Author: Jenny McKay
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