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This textbook on television by best-selling author John Fiske provides a comprehensive introduction to television studies. He examines both the economic and cultural aspects of television, and investigates it in terms of both theory and text-based criticism. Fiske introduces the main arguments from current British, American, Australian and French scholarship in a style accessible to the student, providing an integrated study of approaches to the medium.
Routledge; December 1987
368 pages; ISBN 9780203133446
Read online, or download in secure PDF format or MobiPocket
368 pages; ISBN 9780203133446
Read online, or download in secure PDF format or MobiPocket
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ISBNs
9781134955756
9781134955749
9780415039345
9780203133446
0203133447