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Marketing the Museum

Marketing the Museum
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US$ 54.95
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
Taylor and Francis; December 2012
268 pages; ISBN 9781134743155
Read online, or download in EPUB or secure PDF format
ISBNs
0203033663
9780203033661
9780415103923
9781134743155
9781134743162