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Paying for Broadcasting
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What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond?
Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.
Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.
Routledge; October 1992
267 pages; ISBN 9780203298787
Read online, or download in secure PDF format or MobiPocket
267 pages; ISBN 9780203298787
Read online, or download in secure PDF format or MobiPocket
Subject categories
- Academic > Economics > Transportation and communications > Water transportation > Shipping > Merchant marine. Ocean shipping.
- Academic > Economics > Transportation and communications > Telecommunication industry. Telegraph > Radio and television broadcasting
- Performing Arts > Radio
- Performing Arts > Mass Media
- Performing Arts > Television
- Media
ISBNs
9781134878475
9781134878468
9780415089388
9780203298787
0203298780