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The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively immature field. This volume of papers brings together contributions from some of the leading international academics and practitioners working within the public relations sphere. Collectively they provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterise this evolving area. Key issues discussed include:
? the contribution of public relations to strategic management in organizations
? the feminization of public relations and its subsequent impact on the role played by women in the PR profession
? the function of rhetorical study in our understanding of modern corporate dialogue
? international perspectives of public relations and the impact of culture on contemporary PR practice
? historical-German perspectives of public relations
Perspectives on Public Relations Research will be a valuable aid to both students and practitioners interested in understanding the development of current public relations both as a profession and academic discipline.
Routledge; October 1999
286 pages; ISBN 9781134603299
Read online, or download in EPUB, secure PDF format or MobiPocket
286 pages; ISBN 9781134603299
Read online, or download in EPUB, secure PDF format or MobiPocket
Subject categories
- Academic > Economics > Industries. Land use. Labor > Labor. Work. Working class > Labor market. Labor supply. Labor demand
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Public relations. Industrial publicity
- Media > Media Analysis
- Media > Media, Communication and Cultural Studies
- Media > Public Relations
- Business > Public Relations
ISBNs
9781134603305
9781134603299
9780415217675
9780203192924
0203192923