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European Integration and Foreign Direct Investment in the EU

The Case of the Korean Consumer Electronics Industry

European Integration and Foreign Direct Investment in the EU by Shin Sang-Hyup
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US$ 180.00
This book addresses the fundamental question why and under which conditions Korean firms increased their investment so heavily in the EU after 1986 and why they and not the Korean government took the initiative in the decision-making process.
The author contends that the main reason for the firm's departure from government policy is the belief of the Korean government that national competitiveness, which largely affects the country's standard of living, is determined by the success of local firms in global competition. The author substantiates his argument by supplying comprehensive surveys of twenty-six Korean consumer electronics firms and concomitant interviews with senior managers in nine of these. The empirical material suggests that Korean consumer electronics firms were principally motivated by their need to seek market security through a 'globalization' strategy.
Taylor and Francis; January 2013
256 pages; ISBN 9781134714384
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Title: European Integration and Foreign Direct Investment in the EU
Author: Shin Sang-Hyup
 
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ISBNs
020319599X
9780203195994
9780415163033
9781134714384
9781134714391