The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
Internal Marketing: Directions for Management
US$ 72.95
(+ tax)
Preview (read now)
Add to my own site
Give this ebook to a friend
Add to my wishlist
Author's page
Publisher's page
Devices
- iPhone / iPad
- Android phones & tablets
- Kindle Fire
- e-readers with Adobe Digital Editions installed
- PC
- Mac
See the full list
Available Devices
X
This book is available for the following devices:
- iPhone
- iPad
- Android
- Kindle Fire
- Windows
- Mac
- Sony Reader
- Cool-er Reader
- Nook
- Kobo Reader
- iRiver Story
File Formats
Download: EPUB or secure PDF.
You can also read this book online in eb20 format without having to download anything.
You can also read this book online in eb20 format without having to download anything.
Permissions
Printing
Copy/Paste
Read Aloud
Printing
Copy/Paste
Read Aloud
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Taylor and Francis; September 2012
330 pages; ISBN 9781134613939
Read online, or download in EPUB or secure PDF format
330 pages; ISBN 9781134613939
Read online, or download in EPUB or secure PDF format
Subject categories
ISBNs
0203207351
9780203207352
9780415213172
9781134613939
9781134613946

