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Internal Marketing: Directions for Management

Internal Marketing: Directions for Management
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US$ 76.95

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.

Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

Taylor and Francis; September 2012
330 pages; ISBN 9781134613939
Read online, or download in secure EPUB or secure PDF format
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ISBNs
0203207351
9780203207352
9780415213172
9781134613939
9781134613946