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Consumer Value
A Framework for Analysis and Research
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Consumer Value is one of the few books which attempts to define and analyse exactly what it is that consumers want. The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept.
The major types of value are identified and related to one another through an innovative framework based around the following eight concepts:
* efficiency
* excellence
* status
* esteem
* play
* aesthetics
* ethics
* spirituality
With an international range of contributors and a highly individualistic approach, this book is guaranteed to provoke controversy.
The major types of value are identified and related to one another through an innovative framework based around the following eight concepts:
* efficiency
* excellence
* status
* esteem
* play
* aesthetics
* ethics
* spirituality
With an international range of contributors and a highly individualistic approach, this book is guaranteed to provoke controversy.
Routledge; December 1998
224 pages; ISBN 9780203010679
Read online, or download in secure PDF format or MobiPocket
224 pages; ISBN 9780203010679
Read online, or download in secure PDF format or MobiPocket
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ISBNs
9781134652860
9781134652853
9780415191920
9780203010679
0203010671