Rethinking Public Relations
The Spin and the Substance
PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny.
This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry’s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.
Title: Rethinking Public Relations
Author: Dr Kevin Moloney
The Smartest Guys in the Room 2013 US$ 13.99 480 pages
Grow by Focusing on What Matters 2011 US$ 19.95 233 pages
- Academic > Economics > Industries. Land use. Labor > Labor. Work. Working class > Labor market. Labor supply. Labor demand
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Public relations. Industrial publicity
- Media > Media Analysis
- Media > Media, Communication and Cultural Studies
- Media > Public Relations
- Business > Advertising & Promotion
- Business > Entrepreneurship
- Business > Public Relations